Is THCV New?
The “newest” cannabinoid to hit the market is actually really old.
With many brands coming out with new THCV products, you may be wondering where the heck it came from and when. But THCV isn’t new to all brands, and all products aren’t created equal.
VIVA was the first brand in Oregon to create THCV products for everyone to enjoy, and we’ve been on the shelves for about four years!
But where—and when—the heck did THCV get discovered?
THCV was first discovered a long time ago—as early as 1942.
After hearing about this magical cannabinoid for years, scientists finally went on a search for plants containing trace amounts of THCV, and found it in several parts of the eastern world, including Northern India, Syria, Pakistan, and Thailand.
VIVA’s farm (Folia Farm) of THCV cultivars.
THCV is a somewhat rare cannabinoid, though it is present in many “sativa” strains. These strains are more often than not considered landraces, which according to the Oxford dictionary means “a local cultivar or animal breed that has been improved by traditional agricultural methods.”
This means these plants have always been around (since the beginning of time), but we’ve just cultivated them to get what we want out of ‘em.
If it’s been around, why am I just now seeing it?
Plants high in THCV are a bit more work to grow, and have historically not contained enough THCV to feel strongly (usually anywhere from 1-5% THCV).
Through years of research and breeding, VIVA has cultivated our own unique line of plants to give us the highest percentages of THCV, ranging from 7-13%. Which we know doesn’t sound like a lot, but it’s a bit like alcohol: a little goes a long way.
We’ve been around the block with THCV, and though many brands are now coming out with their own versions of edibles, we are still the only brand with such naturally high percentages of THCV, and the only one who doesn’t use synthetic cannabinoids. Ours are all cannabis, all the time.
Give ‘em a try!
Sources:
Adams R, Loewe S, Smith CM, McPhee WD (1942). "Tetrahydrocannabinol Homologs and Analogs with Marihuana Activity. XIII1". Journal of the American Chemical Society. 64 (3): 694–697. doi:10.1021/ja01255a061.
Black, Lester (Oct 22, 2023) “Rare Pot Finally Available in California” SF Gate. https://www.sfgate.com/cannabis/article/rare-pot-finally-available-in-california-18434637.php